Advantages of Private Label/OEM :
1.Substantially higher margins than a brand name products
2.Greater freedom with pricing strategy
3.Freedom to create your own marketing plans
4.You will increase your sales
5.You have control over the stock inventory
6.Create a positive image of yourself for your customer which will lead to stronger customer loyalty
7.Reduce dependance on brand names for sales
8.Positions you better in a tight economy
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